The WeNeed2Read program was designed to transform the intimidation of reading books in to a fun and rewarding experience for students. Founder, GregStreet finds from his literacy research most students read below grade level due to a lack of practice; as in football, soccer, and other competitive activities. He states, "In order to get better you must practice. Wel l the brain is just like any other muscle. If you do not practice, you do not become a stronger or better reader." For years the WeNeed2Read program has proven to students that reading material they have a passion for can boost fluency and comprehension levels. Selecting books on hobbies and aspirations is encouraged to strengthen students’ vision for college and career plans. Students learn through the program that reading is a highway to being as successful as they want to be.